NEWS
Discover what’s new behind the scenes — from company updates and press releases to event highlights and milestones. Stay connected with what’s happening at United Influencers.
ELLE Summerparty
What an evening we had at the ELLE Summerparty in Oslo last week Well done team ELLE Norway and a huge thanks to all visitors, sponsors and staff who really made this event something to remember!
Tradebanco
Thoughts on Influencer Marketing - Martina Bjelkerud Altbark - Tradebanco Influencer marketing and the beauty industry have been walking hand in hand for many years now but how do you make sure to stay relevant in this ever changing market? One who knows the answer to this is Martina Bjelkerud…
We’re so happy to welcome BOFFO Agency to our influencer platform UI Market!
BOFFO is an agency that represents Nordic Creators within the lifestyle, fashion, and sports segments. They facilitate effective communication and daily management to guarantee beneficial relationships.
Husqvarna
How do you define a successful influencer marketing campaign? What are your main KPI’s?
– For us, a successful campaign is when the influencer manages to reach out with a message that the audience actually understands and a type of content that they actually want to engage with. Naturally we have set goals for each and every campaign we carry out and for our last campaign with United Influencers the main goal was to create awareness for our new product garden series called ”Aspire”. This meant that content quality and relevant reach was what we valued the most.
New Stockholm Office!
Another chapter is about to begin and new stories will be written. From September 1st you’ll find us at Vasagatan 52 in central Stockholm. Feel more than welcome to pass by for a coffee to discuss the latest within influencer marketing or just drop by to say hi!
Four things that you might want to keep in mind during summer
Vacation is around the corner in Scandinavia. But before you check out completely you might want to think about how to maintain your business and marketing activities during a season of the year that actually is a quite important one, not least for a lot of B2C companies.
ELLE SUMMER PARTY
What a blast we had at the ELLE summer party last night!
News.cision – ELLE Norway inspires readers with live shopping from Streamify (Article in Swedish)
Världens största modemagasin ELLE har inspirerat läsare i pappersformat i decennier. Den klassiska tidningen har sedan lång tid tillbaka även ett starkt digitalt fokus genom sin inspirerande modeplattform. Nu tar de steget att testa formatet liveshopping, där läsare blir till tittare och bjuds in i magasinets värld, live. I sin digitala tillväxtresa väljer nu ELLE i Norge Streamify som leverantör av liveshopping-plattform.
ELLE Norway Summerparty 2023!
We are thrilled to announce that it’s less than one month left to this year’s ELLE Summer party in Oslo! Hope to meet you there!
Influens.se – United Influencers expands to new countries – receives traction from American giant. (Article in Swedish)
”En solid och långsiktig strategi”. United Influencers, som bedriver verksamhet i Sverige och Norge, breddar spelplanen. Nu krokar bolaget arm med den amerikanska mediekoncernen Hearst, och riktar in sig på att erövra Italien och Schweiz. Vi har idag en en väldigt intressant ”go to market”-strategi som vi har hög tilltro…
Breakit – Hearst Media Group will run United Influencers in Italy and Switzerland. (Article in Swedish)
Mediekoncernen Hearst ska driva varumärket i Italien och Schweiz. Influencernätverket United Influencers, som grundades 2015, har precis klivit på sin expansionsresa. Efter att ha lanserat sin plattform på pilotmarknader som Sverige och Norge vill de nu satsa på lokal närvaro i fler länder. De börjar i Italien och Schweiz. Nu…
United Influencers on influens.se – How does the ultimate influencer collaboration look like? (Article in Swedish)
Influens.se har granskat inlägg från Sveriges topp-30 största influencers på Instagram. Mer exakt har redaktionen identifierat det kommersiella inlägg som fått mest likes hos varje profil. De undersökta inläggen är alla publicerade i december 2021. Vi har sedan bland annat tittat på hur stor andel följare som gillat inlägget procentuellt…