HIFI KLUBBEN
HIFI KLUBBEN
HIFI KLUBBEN
HIFI KLUBBEN
HIFI KLUBBEN
HIFI KLUBBEN
Enable HIFI Klubben to drive brand awareness and engagement.
ABOUT THE PROJECT
HiFi Klubben, a leading Scandinavian retailer specializing in high-quality audio equipment, sought to increase its presence and customer engagement in Sweden and Norway.
To achieve this, they partnered with an influencer agency to implement a targeted influencer marketing campaign on Instagram and Instagram Stories, focusing on their premium audio products. The campaign aimed to attract a tech-savvy, audiophile audience and elevate the brand’s image as a premium choice for high-end audio equipment.
OBJECTIVES
Increase Brand Awareness:
Promote HiFi Klubben’s premium audio products to Swedish and Norwegian consumers.
Boost Engagement:
Foster deeper engagement on Instagram through compelling content that resonates with audiophiles and tech enthusiasts.
Drive Traffic and Sales:
Increase both online traffic and in-store visits, ultimately boosting sales of promoted products.
STRATEGY
Developing a strategy tailored to HiFi Klubben’s goals, audience, and products:
Target Audience:
Focus on tech enthusiasts, music lovers, and individuals seeking high-end audio systems, predominantly in Sweden and Norway.
Influencer Selection:
A mix of lifestyle creators, and tech savvy influencers was chosen, ensuring a blend of credibility, trust, and reach.
Content Creation:
Influencers were tasked with creating authentic content that showcased HiFi Klubben’s products in real-life settings.
EXECUTION
Our role in executing the campaign included several key steps:
Influencer Briefing:
The agency provided detailed briefs to influencers, outlining key product features (sound quality, design, and technology), brand values, and campaign goals. Influencers were given the freedom to create content in line with their personal style and audience preferences, ensuring authenticity.
Project Management:
Ensuring content quality and keeping track of deadlines and approval processes.
Instagram Feed Posts:
High-quality images and videos showing influencers using relevant products in a trustworthy way.
Instagram Stories:
Short-form, interactive content featuring product reviews, sound quality demonstrations, and inspiring content in general together with links to HiFi Klubben’s online store.